Lahore Lahore Ay (Lahore is Lahore)
LAHORE – Pakistan’s first double-decker tourist buses
City Sightseeing is world’s leading global excursion sightseeing bus brand, formed by Ensignbus and the Spanish Hispalense de Tranvías. Inspired by the service of City Sightseeing that operates globally, the Tourism Development Corporation of Punjab (TDCP) has imported two double-decker Volvo buses from China. Each bus has the capacity to seat 60 people. The double-decker is an open rooftop bus bringing excitement to tourism in Lahore, the cultural capital of Pakistan.
It is not clear whether the global brand has entered the Pakistani market but good news for cultural lovers and sightseers is that TDCP will be launching the service in Lahore after the 10th of Muharram.
The tourist attraction bus will travel near all major landmarks in the city fitted with a sound system to guide tourists. The bus is colourfully painted with the slogan “Lahore Lahore Ay” (Lahore is Lahore) and pictures of the historic places in the city.
This is a positive step taken by TDCP to promote tourism and encourage the locals to join in the fun the city has to offer. Furthermore, the Pakistan Army has taken the lead to insure law and order in the country. This has led to a positive image marketing of the country promoting peace, harmony and most importantly tourism in Pakistan.